Project name

Fruit Juice and Wine Production

Cooperation form

Equity JV or contractual JV

Project description

Production scheme
Construction plan
Market analysis
Operation scale
Sales forecast

   Project scale: annual sales of RMB 166 million in fruit juice and wine.
   Ningbo Tiangong Manor Fruit Juice & Wine Co., Ltd. intends to set up a joint venture with a foreign partner to jointly develop, produce and sell mulberry products. The company wishes to be the majority shareholder of such a joint venture. Possible forms of cooperation may include franchise, investment or transfer of know-how, OEM, strategic partnership or sharing of distribution channels.
   Mulberries contain rich nutrients and have a unique taste. The mulberry beverage meets both the human palate and nutrient requirement. The mulberry processing industry is now at a burgeoning stage in China and expects to have a good market potential.
   Annual sales income is forecasted at RMB 166 million and annual profit at RMB 18 million.

Equipment import & material supply

Investment estimate & cost efficiency

Total investment

USD7.78 million

Registered capital

USD3.9 million

Annual sales

RMB166 million

Anticipated means of investment from foreign partner

Annual profit

RMB18 million

Foreign exchange

Technology

Equipment

Brand name

Others

Internal return rate

26.9%

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Payback period

3.1 yrs

Basic facts of Chinese partner (ownership, total and fixed assets, current products and sales, current equipment and technology, support facility, etc.)

   Ningbo Tiangong Manor Fruit Juice & Wine Co., Ltd. is a key agricultural enterprise specializing in the production, development and sales of fruit juice, fruit wine and fruit jam. The company has total assets of RMB 75 million, annual sales of RMB 15 million and over 200 employees. The company's feature products, mulberry juice, wine and jam, have a domestic market share of 40%, with output ranking among the top three of domestic peers.
   The company operates total 5 offices or branches in major cities like Beijing, Shanghai, Guangzhou, Hangzhou and Nanjing. It plans to expand the market, especially the European and American market. Presently, the mulberry production base of the company is a demo project designated by the State Development and Reform Commission and is certified as non-pollutant.

Project location & geographic advantage

   The project is conveniently located on the southeast outskirts of Ningbo, close by Yinxian Avenue, east of the State Coastal Expressway and south of the Shanghai-Hangzhou-Ningbo Expressway, 15 minutes' drive from downtown Ningbo. The raw material for products is from the local mountainous regions, where the air is refreshing and climate amiable.

Project status quo

   At marketing stage

Project data available

Project promotion material

Organization to contact

Foreign Investment Promotion Bureau of Yinzhou District

Person to contact

Wang Xianfeng

Address

13/F, 886, Baizhang East Road, Ningbo

Postcode

305040

Telephone

0086-574-87838068

Fax

0086-574-87396889

E-mail

webmaster@yinzhouchina.com.cn  

Website

www.tg-fazenda.com